Double Lollipop wins

We competed on the Lollipop award for the first time this year, and we promptly had good experiences: Our event with LG won first place in the PR category, while our campaign with Ericsson, the Roboskicc Challenge came in third. The two events were targeted very differently and the approaches were very different as well, that’s why we are especially proud of the double success.Ericsson Robo-Sketch ChallengeEricsson Hungary is one of the largest IT employers in Hungary, but demand for technology talent far outstrips supply. To build its employer brand and promote science education, we created the Ericsson Robo-Sketch Challenge, the most successful technology communication event in Hungary in 2015. A robotics competition with 5,000 visitors and 500 robots competing, including teams from all leading universities, the Challenge and our two world records were covered by the 3 largest national TV channels. All relevant offline and online media reported on the program and the event itself, delivering our employer branding and innovation messages.