Global Sabre Awards for Noguchi

Our “Breastfeeding moms in McDonald’s” campaign was chosen the most successful issue management program. Noguchi brought home a Global Sabre Award for it, being first among the Hungarian communication agencies doing so.The problem arose when a security guard was impolite with a breastfeeding mother, who in turn organized a flashmob in the restaurant.The jury emphasized that Noguchi and McDonald’s had 24 hours to handle the issue and they chose a solution that is the most likeable nowadays when the gender phenomenon is peaking: they welcomed the mothers openly and helpfully, and thus they could change a problematic question into a positive message that McDonald’s is a family friendly restaurant chain.