Gold, silver and bronze International Business Award

We cleared out the International Business Awards gala in Rome and brought one from each kind of awards. Our “breastfeeding moms in McDonald’s” campaign made for McDonald’s Hungary won gold in issue management category, the LG G Flex2 launching Instagram campaign won silver in the “low budget communications campaigns” category, and the Mályvavirág Foundation’s prevention and early diagnosis campaign against cervical and ovarian cancer won bronze in the “event-based campaigns” category. Mothers in McDonald’sOur crisis communication job done for McDonald’s was chosen best in issue management category. UNIQUE LG SMARTPHONE SETS HUNGARIAN INSTAGRAM RECORDLG launched its G Flex2 curved smartphone in Hungary in March 2015. With cutthroat competition in the category, we had to come up with a cost-efficient, high-impact campaign. To engage the target audience and highlight the phone’s unique curved design and great built-in camera, we launched an Instagram campaign. While Instagram is still in its infancy in Hungary, with 8,000 photo entries, we exceeded expectations 8 times over, and the campaign became the most successful Instagram program in Hungary to date.GYNAECOLOGICAL CANCER AWARENESS CAMPAIGNA small cervical cancer patient organisation, the Mallow Flower Foundation wanted to raise awareness of female pelvic tumours, as ovarian and cervical cancers are amongst the leading causes of death for women in Hungary. Modern diagnostic methods, early detection and innovative therapies could make these diseases curable in almost 100%. With the participation of survivors, celebrities, fashion designers and medical experts we developed a campaign that ultimately reached 60% of all Hungarians, and led to double-digit growth in the number of women going to voluntary screening.